A brief poll conducted in November 2010 to guage public opinion of a potential moratorium and other land-use restrictions on paydy lenders in San Jose found that most voters hold an unfavorable view of payday lending; many would like to see stronger restrictions on payday lenders and most believe that the City of San Jose should regulate payday lenders where possible.
According to the Poll
Payday loan stores start with a bad reputation. Fifty-two (52%) percent of voters hold an unfavorable view of them. This is higher than the unfavorable ratings of both liquor stores and check cashers, which had unfavorable ratings of 34 and 46 percent, respectively.
Sixty-three (63%) percent of voters would favor a moratorium on issuing new licenses to payday lenders in San Jose.
Sixty-eight (68%) percent of voters believe that the City of San Jose should regulate payday lenders using its available authority.