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'Safe' Accounts for Unbanked on Rise; Do They Do Much Good?

Monday, August 22, 2016
Kevin Wack | American Banker
Rebecca Borné

Some consumer advocates are skeptical that banks will ever put a lot of marketing muscle behind overdraft-free accounts, as long as those options are being offered alongside more profitable accounts that do allow for overdrafts. "There's just not a lot of incentives for banks to put customers in those accounts," said Rebecca Borne, senior policy counsel at the Center for Responsible Lending.