The CFPB Goes Mobile to Collect Customer Complaints

May 16, 2013
Bank Systems & Technology  
consumer financial protection bureau news

The Consumer Financial Protection Bureau on May 15 announced that it is launching a Spanish-language Web site that lets users access information and submit complaints from their mobile phones. The site will include financial literacy information for consumers and aims to provide more resources to Latinos, who are more likely to be underbanked and possibly targeted by financial scams, the CFPB said. “Like many consumers, immigrant communities may struggle to understand consumer financial products and services. Their struggles are compounded by cultural adjustments and language barriers, which can make them prime targets for exploitation,” noted CFPB director Richard Cordray. “Recognizing these challenges, we wanted to provide our Spanish-speaking audience with access to clear, unbiased information about financial products.” The Spanish-language site was optimized for mobile because more than 75 percent of Latinos use a mobile device to go online at least occasionally, the CFPB explained, citing research from the Pew Hispanic Center National Survey of Latinos.
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