A group of consumer advocates is pushing a much-needed payday lending bill in California, writes the Los Angeles Times editorial board. Such loans must be repaid all at once and in a relatively short time, usually in two to four weeks, and bear a fee of up to 15 percent that is deducted immediately from the amount of the loan. This amounts to an average annual interest rate of more than 400 percent. In 2011, individual payday loan borrowers took out an average of seven loans. Four consumer groups led by the Center for Responsible Lending have thrown their support behind SB 515, sponsored by state Sen. Hannah Beth Jackson (D-Santa Barbara). Her proposal would require lenders to give borrowers at least 30 days to repay loans and would bar consumers from taking out more than six payday loans in a year. To enforce this, the bill also would force the industry to fund a database of payday loan users. While payday lenders complain that the bill would inflate their costs and push them out of the market, the editorial concludes that it would only ensure that payday lenders fill their intended niche of providing emergency funds.