SunTrust to Woo the Underbanked With In-Branch Financial Advisors

June 4, 2013
American Banker 

SunTrust Banks is teaming up with a nonprofit in an effort to reach the underbanked. The Atlanta company is expected to announce Tuesday that it plans to put financial counselors in its branches as part of a pilot program with Operation HOPE, a nonprofit that works to provide financial literacy training to low-income families. The financial counselors will provide services including credit-repair counseling, entrepreneurship training, tax advice and help getting out of debt. SunTrust will begin the pilot program this fall at two selected branches in Atlanta and Memphis, with the goal of expanding to more locations and more branches if it's successful.
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