Store Credit Cards Boom

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Wall Street Journal 
August 19, 2010
Saha-Bubna, Aparajita
P. C6

Delinquencies on store-brand or private-label credit cards are slowing, and the private-label portion of the U.S. credit card market is experiencing renewed life. Specialized store credit cards are considered riskier because those bills are lower in a consumer's payment priority. They also typically carry higher interest rates and lower credit lines because of their low-income, less creditworthy customer base. Balances on store cards totaled $94 billion last year, down 8 percent from 2008. The improving trends could slow the retreat of some private-label card issuers.
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