Told by attendees at a public hearing in Iowa that the Consumer Financial Protection Bureau should dole out meaningful punishment against predatory lenders, director Richard Cordray promised to rise to the challenge. "We will not only be informing public policy, we will be making it when it falls under our jurisdiction," he pledged during the March 28 field meeting. "We have done some enforcement and will not hesitate to do so where the facts justify it." The agency also will begin accepting complaints on payday lenders and debt collection firms in the near future, adding to its existing database of gripes against other financial services providers. In response to calls from the audience to more aggressively advertise the CFPB's services, Cordray acknowledged that most people are not aware of the regulator and do not understand its objective. He encouraged community groups like Iowa Citizens for Community Improvement, an anti-predatory-lending organization that made a strong showing at the hearing, to spread the word about the bureau's consumer-complaint services.