PR Exec Says Front Groups "Don't Pass the Smell Test"

September 29, 2009

At a 2008 conference of the Financial Service Centers of America (FISCA), the payday lending industry described how it was using "guerilla blogging" to get its messages out. But Michael Cherenson, CEO of the Public Relations Social of America, recently said that an "intentional failure to clearly reveal the source of message contents is unethical."

Read Cherenson's full article, which also offers 5 questions to ask when deciding whether an information source is credible.  Guerilla bloggers and fake grassroots groups--like those used by the payday lending industry--don't pass the test.


More straight answers: payday lending |