How to Manage a Letter-Writing Campaign
One of the most effective ways to communicate your message is through a letter writing campaign. These advocacy efforts are designed to inform and engage decision-makers who may have little or no knowledge of an issue. Its purpose is two-fold: inform and persuade. Often, a few letters addressing the same concerns on a given issue will become the difference between success and failure.
1. Get Prepared
Before drafting any letter, there are a few items that must be gathered:
Literature about your coalition or organization â€" preferably a brochure or flyer that can easily accompany letters and fit into a standard business-size envelope;
Lawmaker address list -- including accurate spelling of names, titles, jurisdictions, and zip codes.
Addresses for Key News Editors and/or Columnists -- Determine early what members of the media would be interested in the communication with lawmakers.
Confirm Volunteer Availability -- Identify a day, time, and location that are the most convenient for people who will be a part of the campaign.
Secure all necessary equipment and supplies -- Pens, paper, stamps, copy services
2. Take Action
Each letter must include:
- A description of an issue that is clear, direct, and easily understood.
- Clear context on an issue answers the "why" question; it connects real life circumstances with your advocacy.
- A clear request that states what should be done and when.