Media Relations Manager
Position Announcement: July 31, 2013
The Center for Responsible Lending (CRL) is a nonprofit, nonpartisan research and policy organization that promotes responsible lending practices and access to fair terms of credit for low-wealth families. CRL was created in 2002 to protect homeownership and family wealth by working to eliminate predatory lending and other abusive financial practices. Our work has helped lead to major changes in lending practices, saving families over $2 billion annually. CRL has more than 40 employees and offices in Durham, NC; Oakland, CA; and in Washington, DC.
CRL is an affiliate of Self-Help, a community development lender founded in 1980 that has provided over $5 billion dollars in financing to help over 70,000 low-wealth borrowers buy homes, build businesses and strengthen community resources.
This position will be based in Durham NC or Washington DC.
CRL seeks an experienced Media Relations Manager to generate positive media coverage supporting our advocacy initiatives and expand CRL's media recognition, visibility and presence. The successful candidate will have reactive and proactive media relations expertise, rapid response instincts, and a track record for collaborative, creative and successful development/implementation of media initiatives.
Strong preference for DC-based candidates; will consider exceptional candidates for Durham, NC.
The Media Relations Manager will work with CRL advocacy campaign teams on plans to secure high-quality coverage across the media landscape in support of CRL advocacy efforts; expand media recognition and visibility for CRL; help craft effective public messages and strategies; and build the media relations skill and capacity of CRL staff.
- In close coordination with other staff, develop and implement media plans and campaigns that are proactive, supportive of the CRL vision and goals, and favorably position CRL in the marketplace. Provide strategic media relations counsel to leaders and members of CRL advocacy campaign teams, crafting public relations plans that advance key policy and communication objectives. These plans will define media goals, customize messages, identify targeted media outlets, and track results. Help develop media plans that expand the visibility of CRL’s work among philanthropic organizations.
- Monitor the news cycle to identify rapid-response opportunities to generate or influence news coverage in ways that advance our campaigns or organization. Identify newsworthy stories, issues, trends, etc. and successfully pitch the media to gain positive coverage for CRL.
- Develop core messaging and talking points with senior leaders and project teams to promote and advance CRL narratives and objectives.
- Write, edit and distribute press releases and statements to external audiences using traditional and emerging tools/vehicles.
Media Outreach & Monitoring
- Initiate and cultivate collaborative relationships with key journalists, producers, bloggers, and other opinion leaders to amplify CRL messages and maximize impact.
- Serve as the main point of contact for journalists, fielding inquiries and connecting press with CRL issue experts on various financial issues. Maintain CRL’s database of contacts within broadcast, print and Internet media outlets, and record contacts and events in our Cision database.
- Expand CRL’s stable of accessible and trusted media spokespersons, by creating media opportunities for a wide range of CRL staff and providing coaching to improve staff interview skills. As needed, serve as CRL spokesperson with the press.
- Manage crisis communications.
- Develop, track and regularly report on key metrics to measure the success of media relations activities, particularly related to advocacy workgroup objectives.
- Manage and leverage social media to achieve engagement and generate coverage. Manage CRL’s online newsroom. Assist in managing and amplifying news content across CRL digital and social media assets, including our website and Twitter and Facebook channels.
- Supervise junior Communications staff or interns as appropriate.
Staff Media Training & Coaching
- Advise staff on effective media engagement techniques and provide formal media training and informal, on-demand interview coaching for CRL spokespersons/issue experts.
- College degree required; advanced degree in business or related field preferred.
- 5-10 years of experience as a strategic communications advisor for a significant, high-profile organization such as a major nonprofit entity, government agency, campaign or public corporation; Comparable experience with a reputable public relations agency also acceptable. Three to five years’ of experience as a journalist a plus.
- Track record of successful media work, including advocacy campaigns and crisis management.
- Proven success achieving high-quality media placements (print, web and broadcast), and extensive network of contacts in high-profile national and local media outlets. Demonstrated experience as spokesperson in print, digital and broadcast media.
- Experience in multifaceted public policy advocacy campaigns involving coordinated media/communications, policy analysis, legislation, and organizing approaches.
- Experience advocating corporate positions and explaining complex and high-visibility topics in a time-sensitive, fast-paced environment. Ability to handle multiple projects simultaneously.
- Superior writing and editorial skills; ability to write quickly and well on deadline; ability to formulate a clear of point of view on complicated issues and create a concise and well-written narrative to express it.
- Ability to act effectively as a trusted advisor to senior management and all levels of an organization. Strong team player with excellent interpersonal skills.
- Skilled in the use of social media in media relations.
- Thorough working knowledge of all common office software applications
- Ability to work non-standard hours.
- Supervisory experience strongly preferred.
- Experience using CisionPoint media relations software or equivalent software.
- Deep knowledge of financial services issues and/or fluency in Spanish a strong plus.
- Frequently requires use of manual dexterity and repetitive motions, primarily with the wrists, hands, and/or fingers. Must be able to occasionally lift and exert force of up to 10 pounds.
Competitive non-profit salary, plus a generous benefits package that includes health, dental, and life insurance, flexible spending plan, retirement plan, paid parental leave, domestic partners policy, and reimbursement for approved professional education.
To apply, please send resume and cover letter describing why you are a fit for this position to email@example.com. Please include position title as subject of email.